What is SEO Optimization?
Search Engine Optimization (SEO) can be divided in two aspects: On-Site Optimization and Off-Site Optimization
On-site optimization refers to the factors that you can control on your web site: text, links, keywords density, etc.
Off-site optimization refers to the ranking factors that are usually out of your control. The most important off-site factor are the links to your web site.
Search engines use these two main factors to determine the rankings of your web pages.
Facts about SEO
On-Site Optimization is necessary to gain visibility in the Search Engine Results.
Whatever the case may be, on-page optimization needs to be addressed and should be addressed prior to all other marketing efforts.
How we do our Search Engine Optimization?
In order to get good ranking in the search engines is essential to have your Site Structure Optimized and Optimize Each Page of your website as well.
When a website links indiscriminately from page to page, it dilutes the organizational theme of the site, in consequence making it difficult for the keywords to rank naturally in the search engines.
The answer for diluted or unfocused linking is Site Structure Optimization (Siloing) which resolves this problem through themed vertical page linking and/or construction.
On the other hand, during the On-page Optimization process, various elements on an individual web page are established and structured so that the page can be found by the search engines for a given keyword or key phrase.
On-page optimization involves modifying keywords frequency in the URL, Title, Headings, Hypertext Links and Body text. It may also involve reducing redundant HTML codes and restructuring the site to produce better linked and focused page content.
- Site Structure Optimization – $120
- Site Optimization per page – $120